Swiss Touch Campaign: Pairing Tradition With Innovation

Switzerland is often associated with its chocolate-making and cheese making traditions. But there is far more to our country than its well-known culinary delicacies. As a world-leading country in innovation, Switzerland draws its distinctive character from both innovation and tradition. That is what the Swiss Touch campaign is all about. Led by the Swiss representations in the United States, it aims to showcase Switzerland’s uniqueness through both of those assets. Thanks to a Swiss-made table with digital features, we are bringing together experts and opinion leaders from all over the United States and Switzerland to engage in forward-looking conversations to generate new ideas.