Following the success of the Swiss Pavilion at the 26th China Beauty Expo in 2021, the Swiss Business Hub China of the Swiss Embassy in Beijing, in cooperation with Switzerland Global Enterprise (S-GE), will once again operate and manage the Swiss Pavilion at the 27th China Beauty Expo in Shanghai from 12 to 14 May 2023. The 66 square meters Swiss Pavilion will be located in Hall E3, Stand E3A05 at the Shanghai New International Expo Centre. It will feature a number of well-known Swiss brands in the areas of skin care, oral care and household cleaning.
Swiss beauty products are leaders in the competitive international market thanks to their purity, naturalness and authenticity. When one thinks of the Swiss cosmetics industry, one immediately thinks of excellence in natural ingredients, leading research and development, and advanced production technologies. "Swiss Made" is a protected trademark and a guarantee of high standards, quality and reliability; this trademark has earned Swiss high-end beauty and skin care products a prestigious reputation at home and abroad.
The Swiss Pavilion featured 9 exhibitors representing 10 Swiss premium brands: Callys, Dr Wild, Durgol, La Pulovce, L'ALPAGE, SatisFeet, SwissEve, SwissGetal, TAL, and Weleda. It covers various categories including skin care, oral care and household cleaning.
China is emerging as the world's second largest market for beauty and personal care products. Driven by urbanisation, rising disposable incomes and the influence of social media, demand for high-end brands is growing significantly. Foreign premium cosmetics are particularly popular with Chinese consumers. Asian beauty professionals and industry experts know that China Beauty Expo is the premier event to learn about the latest research and connect with top brands from around the world. By participating in the Swiss Pavilion, Swiss exhibitors are expected to increase their brand exposure and find excellent business opportunities.