Touristic Affairs with Southwest China
Switzerland Tourism (ST) promotes Switzerland worldwide as a holiday destination.
The Switzerland Tourism marketing organization has been promoting Switzerland as a travel and conference destination at home and abroad for almost 100 years, by federal mandate. ST positions Switzerland as a tourism brand which stands for quality, naturalness, sustainability and modernity, under the overall concept of “Swissness”. To do so, ST develops marketing initiatives which it implements creatively with its partners through a full range of promotional and sales techniques. For further information, please visit the webpage of Switzerland Tourism.