"Vitality.Swiss" – Communication Program

What does Vitality mean to you? To us? What does vitality mean for our societies? And for our planet? How can Japan and Switzerland join forces to foster a vitalized future in the face of common challenges: climate change, ageing societies, global health and digital transformation? 

On the road to Expo 2025 Osaka-Kansai, be part of the conversation!

The Vitality.Swiss program explores solutions and scenarios for a vitalized future along three themes: Healthy Life, Sustainable Planet and Human-centered Innovation. Through a variety of events and content, the program provides a platform for dialogue and co-creation on the road to the Swiss pavilion at Expo 2025. An initiative of the Embassy of Switzerland in Japan together with the Consulate of Switzerland, Swissnex in Japan, Swiss Business Hub Japan, the Science & Technology Office Tokyo, Switzerland Tourism Japan, and Presence Switzerland, Vitality.Swiss is officially registered as a Team Expo co-creation partner.

© Kohei Yamaguchi for the Embassy of Switzerland in Japan

The 3 themes of Vitality.Swiss

Healthy life
Switzerland is a source of excellent governance, healthy lifestyles, forward looking nutrition and medical excellence.

Sustainable planet
Switzerland is a source of sustainable prosperity, carbon-zero solutions, expertise in green finance and intelligent regional revitalization

Human-centered innovation
Switzerland is a world leader in innovation that ensures healthy ways of living and a more sustainable future through pioneering research and entrepreneurship. 

Program Ambassadors

Program Ambassadors of Vitality.Swiss
Program Ambassadors of Vitality.Swiss © FDFA

Vitality.Swiss ambassadors will be with us until 2025 to discuss and explore solutions towards a prosperous future. We are proud to have a team of ambassadors filled with vitality and commitment to Switzerland and Japan.

First line from left: 
Sou Fujimoto (Architect),  Elisabeth Schneider-Schneiter (Member of the National Council, President of the Parliamentary Friendship Group Switzerland-Japan), Seishiro Eto (Member of the House of Representatives, Chairman of the Parliamentary Friendship Group Switzerland-Japan), Maya Minder (Artist, Curator, Chef), Kenta Kojiri (dancer and choreographer)

Second line from left: 
Marcel Hug (Paralympian Wheelchair Champion), Tomoka Takeuchi (Snowboard Olympic Champion), Christian Schwarzenegger (Vice President, University of Zurich, lawyer), Seiichi Saito (Panoramatiks / Producer People Living Lab at Expo 2025), Matthias Leuenberger (Country President of Novartis in Switzerland), Yuzuha Yoshida (Student)

To commemorate the 160th anniversary of the establishment of diplomatic relations between Switzerland and Japan, five new ambassadors joined us in February 2024!

Program Ambassadors of Vitality.Swiss
Program Ambassadors of Vitality.Swiss © FDFA

In addition to the 11 Ambassadors (above) who have been with us since 2022, we are pleased to welcome five new Ambassadors on the occasion of the 160th anniversary of diplomatic relations between Switzerland and Japan.

First line from left: Kazu Huggler (Fashion designer and artist), Johan Leutwiler (Blacksmith),  Haruka Christine (TV celebrity)

Second line from left: Basil Kräher (Graphic designer/Photographer/Fashion model), Mizuka Ueno (Guest Principal Dancer of The Tokyo Ballet)

Vitality.Swiss Program: events and digital content

Key visual of Vitality.Swiss
Key visual of Vitality.Swiss © FDFA

Alongside digital content, the Vitality.Swiss program also offers in-person and hybrid/online events to foster exchanges of knowledge, thought leadership and co-creation.

Find events: Calendar

The web platform for all content and event information on the Vitality.Swiss program is Designed and built by Office for Typography, the website provides a variety of the latest Swiss news and information. The website also features video content and podcasts, and is integrated with the Embassy’s social and digital channels. 


Brand identity: Office for Typography

Image production: Kohei Yamaguchi