The Swiss financial centre promotes its strengths abroad
The new information platform for the Swiss financial centre is called 'finance.swiss'. A joint initiative of the Federal Department of Finance (FDF), the Federal Department of Foreign Affairs (FDFA) and private financial sector players, 'finance.swiss' showcases Switzerland's financial environment and qualities to an international audience and presents Switzerland as an attractive and innovative business location.
Launch of information platform 'finance.swiss' – a joint project of the Swiss federal government and financial sector partners. © FDFA
Switzerland is one of the leading and most competitive financial centres in the world. It manages around one quarter of the world's cross-border assets, which accounts for the large number of banks and insurance providers in the country. Switzerland's main financial hubs are Zurich and Geneva – both of international significance – followed by Lugano in third position. "Our first-class financial centre is a mainstay of the Swiss economy. It is a key contributor to Switzerland's prosperity and is important to our image abroad," stressed Federal Councillor Ignazio Cassis. The financial centre is a mainstay of the Swiss economy and generates around 10% of the country's GDP.
In order to remain a global leader in finance in relation to competing financial centres and raise its profile further still going forward, the Swiss financial centre intends to promote its strengths in various areas and step up its promotional activities abroad.
Online information platform strengthens the Swiss financial centre
The Federal Department of Finance (FDF), the Federal Department of Foreign Affairs (FDFA) and Swiss financial centre partners launched the new information platform 'finance.swiss' on 7 December 2020. The platform serves as a go-to source of news and information on the Swiss financial centre.
Besides managing money, Switzerland is committed to international issues: "Switzerland is actively involved in developing international financial standards," emphasised the head of the FDFA. 'finance.swiss' also explains Switzerland's role in the development of new standards in the areas of finance and taxation and how it is implementing international financial market reforms.
Promoting sustainability through innovation and creativity
'finance.swiss' also showcases Switzerland's innovation and creativity in the financial technology (fintech) sector as well as its efforts to ensure greater sustainability in the financial sector with responsible financing and investment decisions that take account of their impact on the environment and society.
Financial sector partners – including the Swiss Bankers Association, the Asset Management Association, SIX Swiss Exchange, the Zurich Insurance Group and Swiss reinsurance company Swiss Re – have participated in the 'finance.swiss' project with an investment of CHF1 million spread over five years. The federal government supports the new information platform by providing know-how and human resources.